Social media in the enterprise - best practice #3
Yesterday I was speaking with a client about collaboration opportunities for a certain community. They described a common scenario - employees had been given broad access to Sharepoint. Folks rushed out and set up their own spaces, and now nobody collaborates across them. As a result information and knowledge is more hidden than it was before ‘collaboration’ became broadly available.
As true with collaboration than many other areas, lack of governance is a sure way to failure. There’s a common perception in the general public that a site like Wikipedia is a wild west, with anyone and everyone invited to say whatever the heck they want about anything under the sun. While a bit of that may be so, there is in fact a shadow army working within a rules set that generally rights egregious wrongs, often in near real time. Rules are indeed in place and they’re both explicit and tacit.
A rules set, structure and governance is necessary to ensure the context and health of of a collaboration platform. Volumes have been written about supporting a community, and the subject can run quite deep. For a pragmatic approach to the common problem described above I recommend reading what James Robertson of Step Two Designs posted today, a tidy summary of four stages that move the adoption of collaborative tools from fragmentation to coherence.
Best practice #3: Collaboration requires a balance of freedom and governance to thrive.
September 28th, 2007 at 5:53 am
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November 6th, 2007 at 4:52 am
[…] part of the other systematic’s (Systematic Viewpoints” series on social media: Best practice #3: Collaboration requires a […]